Octapharma

Using cutting-edge science and technology, Octapharma focuses on improving patient care through the safe and optimal use of human proteins in blood plasma. They continually invest in developing a world-class portfolio of new and existing products, dedicating resources to ongoing research and development in key therapy areas to help all patients with life-threatening diseases.

Opportunity

Humanizing treatments to convey life-altering benefits.

Octapharma's products each have their own unique branding, from the photography style to the color palette and product logos. These products and their treatment benefits are backed by in-depth research and clinical study data. Despite the strength of product branding and data, day-to-day communications lacked visual identity. Content was also dense and overly scientific, making it difficult to tell a story that patients could easily relate to.

Info tip

The following slides contain modified content to protect clients’ confidential information.

How We Worked Together

Applying product branding to scientific storytelling.

Working with Octapharma's internal marketing team and product experts, we started by understanding the business overall and the specific treatment indications and benefits. We reviewed past presentations, scientific data, and research papers during initial discovery sessions. From there, we worked collaboratively to develop a compelling narrative for healthcare professionals and patients, integrating simplified scientific messaging into an emotional storyline. Finally, we applied graphics, photography, and brand elements to build a complete presentation. We started with one product and eventually developed the presentations for five products in Octapharma's portfolio, including storyboarding, copywriting, and presentation design.

Services Used

Stinson has a real talent for creating and honing presentations into first-class communication tools. We've used them repeatedly and are very happy with their skills and abilities.

John Kjarsgaard, Product Manager
,
Octapharma

Project Impact

Comprehensive product messaging for healthcare professionals and patients.

With Stinson's help, the Octapharma team was able to engage with their medical partners and patients using relevant, on-brand, and impactful presentations.

Why Partner with Stinson?

We integrate story and design to help our clients achieve more.

89% of first-time clients come back to us for our presentation design services.

Over $300 million in funding raised through our focused pitch decks.

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